my mission is to contribute, serve, care, and help the beauty of life expand in every possible direction through our perseverance, skills, and patience
Objective: Launch the debut mint of an NFT collection by the artist Love, Death & Robots, with a focus on holding.
Results:
The collection was SOLD OUT, generating $1 million in sales.
85% of the collection is still being held by collectors.
There was a 56% increase in the number of subscribers and mentions related to the project.
Challenge: The collection is just a part of a larger game that will be released in the future. There is a lack of understanding and established content creation processes within the team.
Solution: To address these challenges, we implemented the following strategies:
Collaborated with relevant influencers from the Play-to-Earn (P2E) industry and organized multiple raffles to create buzz and engagement.
Developed a comprehensive content strategy focused on a storytelling about the game mechanics and the captivating lore behind the collection.
Introduced project management tools such as Jira and Notion to streamline workflows and establish efficient content creation processes within the team.
By implementing these solutions, we successfully achieved a high level of engagement, sales, and retention within the Project Hive NFT collection ecosystem.
NFT collection for ravers
Objective: Making a creative information flow to draw attention to the brand and build community.
Results:
Increased reach among users by 200% compared to a typical promotional campaign
Number of post reposts increased by 20%
Created our own NFT collection and made several sales
Challenge: Complexity in Mass Adoption.
Solution: To address these challenges, we implemented the following strategies:
We created a bot where we manually handled user queries, which grew into a permanent support bot
Together with experts from the crypto industry, we prepared a step-by-step guide to buying NFT on the Ethereum network for users
Fully supported holders for several months
UPD: Now we're working on this collection on TON blockchain
Telegram activation with stickers by @koofein
Objective: A joint promotional campaign with Yandex.Music, where users interacted with a Telegram bot to receive an exclusive sticker pack.
Goals:
Increase viral reach.
Attract more subscribers to the bot and the Telegram channel.
Results:
Generated over 100,000 new subscribers for the Telegram bot and channel.
Challenge: Engaging users effectively to encourage interaction with the bot and sustain interest in the campaign, especially amidst high competition for attention on social media platforms.
Solution: Developed an engaging Telegram bot experience offering an exclusive sticker pack tied to the album promotion. Users received personalized messages and prompts encouraging them to explore the bot's features. Collaborated with popular Telegram channels for native ad placements and utilized targeted social media ads. The campaign's engaging and interactive nature helped significantly boost the number of subscribers and created a ripple effect, maximizing the campaign's viral reach.
Minaeva. Social Media Strategy and Development
Objective: Increase the artist's popularity with digital instruments.
Goals:
Boost streaming numbers.
Grow the monthly listener base.
Establish a recognizable market presence.
Results:
Increased streaming numbers by 640%.
Grew monthly listeners to millions on Yandex.Music and VK.
Achieved a spot on the Forbes 30 Under 30 shortlist.
Won the "Album of the Year" award from Snob magazine.
Secured numerous invitations for concerts and radio appearances
Challenge: Effectively coordinating multiple departments (marketing, content, and PR) to work seamlessly in promoting the artist and driving engagement.
Solution: Developed a comprehensive strategy for positioning the artist and implementing a content plan. Managed the execution of the strategy and the activation of special projects to maximize reach. By aligning the efforts of the marketing, content, and PR teams, we successfully amplified the artist's presence, resulting in significant achievements and recognition in the industry.
Influence marketing
Objective: Launch a new product across several regions while overseeing Online Reputation Management (ORM), collaboration with regional group admins, influencers, and managing the brand's Twitter account.
Goals:
Increase brand mentions.
Achieve superior launch performance compared to previous agency-led launches.
Results:
Increased brand mentions by 74% before the platform launch.
Achieved the best results among all previous product launches conducted by other agencies.
Challenge: Effectively coordinating regional influencers and local community admins to create a consistent and impactful brand message across multiple regions.
Solution: Developed a comprehensive ORM strategy and engaged with local influencers and community group admins to ensure a unified and engaging communication plan. Managed the brand's Twitter account to maximize real-time interaction and feedback, creating a buzz before the official launch. The coordinated efforts led to a significant increase in brand visibility and a successful product launch, surpassing the benchmarks set by previous campaigns.
Content promo for international summit in Kazan
Objective: Develop a creative mechanism to attract people to social media and inform them about the value of the summit's speakers, including the world's leading urbanists, politicians, and architects.
Goals:
Increase social media engagement and follower base.
Promote the expertise of the summit speakers.
Results:
Grew event group followers from 0 to 5,465.
Achieved an 86% engagement rate for the interactive game.
Secured 800 organic registrations for the summit.
Challenge: Effectively engage users and educate them on the value of the summit speakers while creating an immersive and interactive experience that generates organic interest.
Solution: Created an interactive game on VK titled "Feel Like a Mayor," where users solved real-life cases presented by the speakers, immersing them in the summit's theme. This gamified approach successfully attracted users, boosted engagement rates, and increased awareness about the summit's value, resulting in significant organic registrations and an active community.
Content Strategy and Activations for Music Label
Objective: Develop and implement a social media strategy for a music label from scratch, growing its online presence and engaging audiences across multiple platforms.
Goals:
Build a strong social media presence.
Increase the label's follower count to 1 million within a year.
Collaborate with major streaming platforms to amplify reach.
Results:
Grew the total follower base to 1 million from zero in one year through cross-platform activations.
Conducted successful joint campaigns with Spotify, Apple Music, and VK.
Developed the social media direction to the point of regularly hiring contractors for specific tasks.
Achieved a Silver Play Button on YouTube.
Challenge: Establishing the label’s presence from scratch and effectively coordinating cross-platform collaborations to achieve substantial growth within a competitive industry.
Solution: Designed a comprehensive social media strategy focusing on cross-platform collaborations, interactive content, and audience engagement. Launched multiple activation campaigns across different platforms, leveraging partnerships with major streaming services. The systematic and innovative approach not only grew the label's audience but also established a scalable model for future growth.
Objective: To globally release the first exclusive album of Kazakhstani hip-hop artist Scriptonite on Apple Music.
Goals:
Maximize album and Apple Music awareness.
Convert users from other streaming services to Apple Music.
Sustain interest and curiosity throughout the campaign.
Results:
Reached 300 million people worldwide.
Achieved 5 million listeners.
Generated 1 million new monthly active users (MAU) for Apple Music.
Increased label's streaming service revenue by 50%.
Challenge: Overcoming the culture of free music consumption, particularly in the CIS region, where listeners of the hip-hop genre are accustomed to accessing music for free.
Solution: Focused on converting users from other streaming services to Apple Music by highlighting its user-friendly experience, sound quality, and effective recommendation system. Created explanatory content and step-by-step guides across various social networks, including text instructions, short videos, and Telegram bots. Offered a three-month trial for new Apple Music users, resulting in the successful migration of nearly 70% of our listeners from other platforms.
Implemented paid advertising channels: Google Ads, Yandex.Direct, and Facebook Ads. Tested over 500 visual assets and formats, identified optimal audiences and channels for each country, setting a new Apple Music record for user acquisition.
International Summit Global Promo Campaign
Objective: Host world's largest online summit on a mathematical topic.
Goals:
Inform computer vision specialists
Generate low-cost participation requests
Analyze audience by country and expertise
Ensure high retention post-summit
Results:
Implemented comprehensive performance marketing strategy across platforms like Google, Facebook, LinkedIn, Twitter, MyTarget, and VK
Generated 3,233 leads from ML, computer vision, language models, and equipment engineering experts. 1,500 attendees joined lectures by top scientists
50% expressed interest in products, jobs, and research collaboration
Challenges: Lack of online engagement experience and narrow topic affecting lead costs due to limited specialists.
Solution: Highlighted renowned speakers as experts from global universities and companies. Emphasized exclusive access to firsthand knowledge. Developed dedicated landing page, tested creatives by country, used low-frequency search queries, engaged relevant communities on Reddit, LinkedIn, Telegram, and Facebook.
Through comprehensive, data-driven optimization, achieved record summit applications and attendance.
COVID-free Music festivals in Moscow
Objective: Organize 2 large festivals within pandemic restrictions, allowing only vaccinated individuals or those with negative PCR test results.
Results:
5,000+ attendees
Created a digital access system via Telegram for easy event entry
Increased Telegram subscribers by 50%
Boosted traffic to the city's COVID information website by 17%
Administered 1,000+ vaccines
Challenge: COVID-19
Solution: The main challenge was providing clear information on accessing the events due to multiple sources, low trust, and fear. We created a comprehensive Telegram guide with details on getting PCR tests and vaccinations, emphasizing the city health department's website.
Mobile vaccination stations were placed near the festival venues, promoted through advertising. Our support team worked around the clock to address user inquiries. Despite venue closures, we successfully hosted two weekends of socially responsible music events, gathering a large vaccinated and tested audience. It became the country's largest socially responsible music event.
User Acquisition Strategy for Mobile App
Objective: Launch and manage performance campaigns to acquire subscribers for a mobile app designed for musicians.
Goals:
Increase user base and optimize acquisition costs.
Build partnerships with music communities and develop effective creative assets.
Results:
Acquired over 10,000 users while gradually reducing CPI and CPA.
Successfully coordinated collaboration with music communities and managed a team for creative development.
Challenge: Optimizing acquisition costs while ensuring a steady influx of high-quality users who fit the app's target demographic.
Solution: Launched targeted performance campaigns focusing on key platforms popular among musicians. Implemented a continuous optimization approach, refining targeting and creative strategies based on data analysis, and built relationships with influential music communities to amplify reach and engagement. The coordinated efforts led to steady user acquisition growth and a significant reduction in CPI and CPA over time.
IC3PEAK in Istanbul
Objective: Organize a concert for a banned group from Russia in an unfamiliar international environment.
Results:
The concert was attended by 700 people.
Return on ad spend (ROAS) of 400%.
Established relationships with local influencers and media outlets.
Media coverage reached 5 million.
Challenge: The local market has unique characteristics and challenges.
Solution: To address these challenges, we implemented the following strategies:
Built a database of local influencers by conducting geo-specific searches in potential target areas.
Created Turkish-language creatives for Google Ads, TikTok, Instagram, and Facebook.
Actively utilized Reels edits with song translations into Turkish.
By implementing these solutions, we successfully organized a concert for IC3PEAK in Istanbul, achieving significant attendance, positive ROI, and extensive media coverage.
Objective: Create and promote a social brand for the city, focusing on supporting local NGOs and charitable organizations.
Goals:
Develop a cohesive brand identity and visual representation for all communication channels.
Increase the number of charitable contributors.
Results:
Increased the number of charitable contributors by 21% within a year.
Successfully implemented a special project featuring a map and catalog of charitable organizations.
Challenge: Understanding the specific needs of local NGOs and charities to create a brand identity that resonated with the community while effectively communicating through various channels (PR, GR, and Social Media).
Solution: Conducted in-depth research as part of the agency team to identify the challenges faced by local NGOs and charitable organizations. Developed a comprehensive brand identity and visual system for consistent communication across all platforms. Launched a special project with an interactive map and catalog of organizations to make it easier for citizens to find and support causes. This approach led to a significant increase in the number of contributors and raised awareness about the city’s social initiatives.
Electoral Strategy for Federal Parliament Candidate
Objective: Develop a long-term social media and media strategy for a candidate running for federal parliament, based on in-depth regional research, focus groups, and stakeholder engagement.
Goals:
Increase engagement and follower growth on social media.
Win the election and secure a position in the desired committee.
Results:
Increased the candidate’s social media engagement rate (ER) by 137%.
Grew the follower base by 37%.
The candidate won the election and secured a seat in the desired committee.
Challenge: Crafting a tailored strategy that resonated with the local electorate while balancing the interests of various stakeholders and ensuring a consistent media presence.
Solution: Conducted comprehensive research, including focus groups and stakeholder interviews, to understand the regional dynamics and voter concerns. Based on these insights, developed a long-term strategy focusing on targeted social media and media campaigns that highlighted the candidate’s key messages and values. The well-coordinated and data-driven approach led to a significant boost in engagement, follower growth, and ultimately, a successful election outcome.
Developement: AI solutions, Telegram Bots, and web
Development of Internal Bots for Omanko Editorial Team
Objective: Develop internal bots to streamline the editorial workflow and improve news monitoring efficiency.
Goals:
Facilitate the submission of news suggestions to the editorial team.
Save time on daily news monitoring.
Results:
Created a bot for submitting news suggestions directly to the editorial team, enhancing communication and collaboration.
Developed a news aggregator bot that reduced the team’s daily news monitoring time by two hours.
Challenge: Designing efficient and user-friendly bots that integrate seamlessly into the editorial team’s workflow while delivering reliable and timely information.
Solution: Built and deployed a suggestion bot that allowed team members to easily propose news stories for consideration. Additionally, developed a news aggregator bot that consolidated updates from various sources, providing the team with curated news summaries. The implementation of these tools significantly improved efficiency, allowing the editorial team to focus more on content creation and decision-making.
Video and CGI (in progress)
My values
> Creativity and Innovation > Freedom and Autonomy > Trust > Perseverance